Scope: identity design
Client: Natalie of ELDER Lab
Year: 2021

︎︎︎ elder-lab.be

ELDER is the new moniker under which Natalie (formerly of LesOdettes) started working in 2021. Her focus shifted from vegetarian catering to giving workshops and consulting on foraging, fermentation, fire cooking, and in general experimental food and play. This change in direction warranted a new name and a new identity.

The identity design for ELDER is authentic, rough, yet elegant and refined. The use of tactile materials, such as the 100% recycled grey cardboard for the business cards, emphasizes Natalie’s raw and back-to-basics style.

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