Year: 2024
Publisher: Luster
Scope: book design
‘Promptographer’: Mr. Francois
Format: 180×120mm
Pages: 304
︎︎︎ lusterpublishing.com
Publisher: Luster
Scope: book design
‘Promptographer’: Mr. Francois
Format: 180×120mm
Pages: 304
︎︎︎ lusterpublishing.com
SECRET CARS
What if Ferrari had designed a camper van? Or what if Lamborghini had built a school bus? What if you could drive a luxurious six-seater limousine that’s a Mini?
To find the answers to these questions, Brussels-based director and photographer Mr. Francois (Francois Mercier) trained himself to become a ‘promptographer’: someone who uses prompts to create images with the help of artificial intelligence. This book shows us what these out-of-the-box car creations would look like in astonishing realistic-looking and aesthetic photos with some serious Wes Anderson vibes.
We designed the cover with a chrome finish in mind, stamped with a Ferrari-red matt foil. The typography was customised to refer to speed and to the often specific shapes of concept cars.
What if Ferrari had designed a camper van? Or what if Lamborghini had built a school bus? What if you could drive a luxurious six-seater limousine that’s a Mini?
To find the answers to these questions, Brussels-based director and photographer Mr. Francois (Francois Mercier) trained himself to become a ‘promptographer’: someone who uses prompts to create images with the help of artificial intelligence. This book shows us what these out-of-the-box car creations would look like in astonishing realistic-looking and aesthetic photos with some serious Wes Anderson vibes.
We designed the cover with a chrome finish in mind, stamped with a Ferrari-red matt foil. The typography was customised to refer to speed and to the often specific shapes of concept cars.
